PROAD

Stories Told Through Scent

“Proad” (โปรด) is a Thai word that expresses fondness and deep satisfaction—an emotion that lies at the heart of every fragrance we create.


Drawing inspiration from memories, places, poetry, and music, PROAD fragrances are released as thoughtfully curated collections, each designed to tell a complete story.

Developed in collaboration with internationally renowned perfumers, PROAD compositions are expressive and intentional—crafted to accompany life’s moments and bring joy, meaning, and lasting impression.

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The Perfume Sanctuary

Vintage Soul, Modern Artistry

Experience the US debut of The Perfume Sanctuary, a groundbreaking Thai brand rooted in the heritage of Thailand's first vintage perfume museum. Founded to honor the masterworks of the past, the house uses classic olfactive structures as a canvas for evocative, modern storytelling.

Explore a debut collection of unforgettable modern classics, each meticulously crafted to feel both timeless in its elegance and thrillingly new in its emotional depth.

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